The gold jewellery industry is a very ancient industry. It is as old as civilisation itself and its one of the few industries which haven’t been revolutionised by the use of technology…until now that is!
MarketOrders is on a mission to bring unity and centralisation to this fragmented industry. And for the gold industry to become digital, they must first be bought into centralisation.
To understand this better, let us consider planes and passengers. For example, when there is no airport, just imagine the scenario. Planes land in any available space to land the aircraft and board the passenger and head back to the destination.
Now, this situation would cause havoc in the aviation industry. The passenger has to go to any landing space of aircraft NOT knowing which destination the plane will head back to. And this happens because there is no visibility of demand and supply.
photo credit: https://pixabay.com/en/aircraft-landing-reach-injection-513641/
Now, apply this scenario of an airport or hub to that of a centralised platform. You now have total visibility of what planes are available and how many passengers want to take a flight. The passengers will have visibility of which aircraft are at which terminals. They will know what time the planes will leave and which destinations they are heading in.
The airport concept serves as a centralised mechanism, not just as a centralised infrastructure connecting passengers, planes and destinations but also providing retail offerings such as shops, restaurants and shopping mall experiences.
MarketOrders can leverage a similar system by providing a centralised hub for the gold jewellery industry. This would enable multiple participants such as manufacturers and retailers to collaborate in many ways.
As an initial adoption of strategy in building the first ever concentrated market via centralization, MarketOrders is using a three-pronged strategy approach. These are centralisation, creating unique IP and e-commerce. In the next blog post, we take a deep dive into this unique approach.
Written by CEO & Founder, Ram Krishnna Rao